Environmental TV Production

The goals of GVB are to emphasize the public's right and responsibility to participate in environmental activities, giving prominence to sustainable consumption issues and policy development.To spread its environmental messages, it makes use of the fact that nearly every household in China possesses a TV and a VCD player. One of its main activities is therefore the production of TV material on environmental issues in China and other countries.

Between April 22, 1996 and March of 2001 GVB has produced three hundred shows for its weekly television program "Time for the Environment" on CCTV-7. After that, GVB's TV program was broadcasted on CCTV-10 and also chosen by television channels such as Anhui, Fujian and Shanxi for rebroadcast. In recognition of their workmanship, the television series was twice awarded CCTV's Special Program Prize.

Additionally to this, GVB also produced a number of programs with an international focus. The TV series "Global Environmental View" draws on the environmental experiences of other countries and helps Chinese people to learn from international experiences and avoid the mistakes made by other nations.

CURRENT PROJECTS:

A series of short TV spots focusing on sustainable consumption are currently planned. The spots are supporting the Beijing Olympics goal of enhancing sustainable development in China and will broadcast in a first round before stations chose to rebroadcast through Beijing TV. In later stages, other TV channels in other provinces will rebroadcast the shows.

Another current TV project is the documentation of the World Forum on Renewable Energy, convened on the banks of the Rhine River in Bonn, Germany, where politicians, specialists and public advocates from around the globe were all represented. Discussions ranged from climate change to wind and solar energy solutions. The delegates also discussed current German initiatives designed to establish renewable energy markets to compete with traditional energy. Additional points of interest include presentations relating to new technologies designed to limit the use of traditional power sources.

Additional documentaries currently in the works include coverage of transportation systems in Holland and environmentally friendly alternatives to vehicles. This documentary focuses on forms of urban planning designed to encourage bicycle use as well as discussions of publically funded transportation systems. In Holland, there are more bikes than people and, as an indication of public support, senior government officials are often seen riding to work. Surveys taken show that 70 percent of people are willing to ride 7 kilometers to work every day, thus indicating a general willingness to embrace green transportation as an alternative to private vehicles. Dutch experiences with public transportation offer possible solutions for China where more and more people rely on private vehicles rather than bicycles. The Dutch model also shows that bicycles need not be marginalized and that proper urban planning can offer incentives encouraging commuters to use bicycles.

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